Sony Without Ericsson

After collaboration for ten years, finally the brand of Sony and Ericsson officially "divorced" late last year. Ericsson sells their 50 percent stake in Sony Ericsson to its partner, Sony.

Until now, Sony Ericsson phones that targeted high-end segment indeed pinned on technology from Sony. Call it the Xperia Arc which was released early 2011. To support the sharpness of the screen on Android-based mobile OS, the Sony Bravia technology is used. The result, Xperia Arc visualization indeed much better. Moreover, the Xperia Arc has an advantage on the side of the 8.1-megapixel camera

Sony is optimistic that their decision to buy all shares of the Swedish company is going to strengthen the performance of mobile entertainment, which is supported by the content of the music label owned by Beyonce and Britney Spears to PlayStation games. "This is the beginning of something that I think is quite bewitching," said Sony chairman Sir Howard Stringer.

"We can deliver to the consumer smartphones, laptops, tablets, and televisions to connect with one another and open up a new world of online entertainment," he explained.

Sony's decision to fully control cell phone division received positive responses from analysts. They believe Sony is able control a variety of fields such as game consoles, electronics, and with good graphics. Without interference from Ericsson, Sony will be more free to embed the whole technology on his cell phone.

The analysts estimate Sony Ericsson's income during the year 2011 ago could reach U.S. $ 45.8 million. However, they predict that Sony without Ericsson's income will swell up to U.S. $ 140 million this year and will again rise up to U.S. $ 190 million by 2013.

Analyst at Mizuho Investors Securities in Tokyo, Nobuo Kurahashi said, Sony looks going to show performance similar to that made by Apple, which brings the users by connecting it to several variations of the tool (device) via the same operating system. During this time, Sony tablets to other Sony devices still separated with a contrived Sony Ericsson mobile phones.

"Smartphones will become an important product for Sony. In fact, smartphones can be a primary device that people use to connect to the internet, "he said.

Ericsson Chief Executive Hans Vestberg Sony revealed that cash payments are used to reinforce the company's fundamentals. "We have no plans to pay to shareholders yet," he said. Ericsson will concentrate on the wireless market in full by maximizing research and development and patent portfolio of the industry to create world that actually connected.

Meanwhile, Sony going to hold all intellectual property belongs to both of them together, including all products and services from Sony, also the ownership of five important patents related to wireless handset technology.